Design Student Almost Reinvents Oral Hygiene With THIS Twig
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Indeed, designing familiar consumer items is a tricky business. How
the heck could anyone possibly reinvent the common household toothbrush?
Leen Sadder did and what you see below is a twig. Yes, a twig. It
enjoys widespread use across Asia and Africa but is basically alien to
the West.
To
accommodate American/European sensibilities, Leen repackaged the
no-nonsense twig and included a cutting tool to reveal its bristles.
This doesn’t need toothpaste, by the way. Just chew on it. It works
great too.
More from Leen Sadder herself:
“For Allan
Chochinov’s 3D Design class at SVA, we were asked to redesign the
concept of the first object we threw out after class. I ended up
throwing out an empty tube of toothpaste…
…THIS aims to repackage
and promote the miswak as an organic, biodegradable, portable, more
beneficial substitute for toothpaste and a toothbrush. The biggest
challenge was figuring out how to package and market the twig to a
contemporary American audience, who would not be entertained with the
idea of biting off the top of the stick in order to use it. The solution
for this is a cigar-cutter-like cap that peels off the outer layer to
reveal the natural bristles, and slices them off after use. It also
protects the stick from germs and microbes.”
Twigs rock. Don’t you sometimes yearn for the simple life?
Via Behance
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